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Sao Paulo Attractions

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Top Sao Paulo Attractions/ Things to do in Sao Paulo

Shopping Sao Paulo Theaters
Events in Sao Paulo  

Sao Paulo Attractions

Fun and art are synonymous with São Paulo, a city that breathes culture. The capital of the state has 272 cinemas, 102 theaters, 11 cultural centers and 70 museums, as well as dozens of historical buildings.

The city also has five theme parks and countless leisure areas. There are also seven large stadiums and the Interlagos Speedway, home to the city’s Formula 1 Grand Prix.

Sao Paulo Shopping


The verb to shop is closely linked to São Paulo. Similar to the `other great metropolises on the planet, the city ensures options for all tastes, from arts and crafts fairs and art galleries to the more than 50 shopping malls. The most famous brands from every corner of the world are here. The streets with specialized commerce are a big differential in the city. They offer antiques, electronic equipment, costume jewelry, and much more.

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Sao Paulo Theaters

Many historians believe that the first theatre performance in Brazil was held in São Paulo. The Portuguese Jesuit José de Anchieta (1534-1597) wrote short plays that were performed and watched by the Brazilian native indians. After that, however, São Paulo became a province and cultural activities lost momentum. It was only in the beginning of the 20th century that, thanks to the coffee cycle and the wealth it brought, major European cultural groups started making presentations in some of the state's countryside cities.

Sao Paulo Threater

Events in Sao Paulo

São Paulo Art Biennial

The São Paulo Art Biennial is a cultural event hosted in town every two years. Almost 1 million people visited the 26th Biennial in 2004. Its theme was chosen to enable a wide range of artistic positions to feel comfortable. The concept of "Free Territory" involved various dimensions: it had a physical-geographical, a socio-political as well as an aesthetic dimension — the latter, of course, being of greatest interest in the context of this exhibition.

In order to emphasise the thematic unity of the overall exhibition, the invited artists and those representing the countries are mixed together on the 25,000 square metres of the spacious Oscar Niemeyer Pavilion. Despite the complexity of individual voices, the final result was intended to be a unity.

Sao paulo art Biennale

In addition to an intensification of the North-South dialogue inside Brazil, the Bienal's aims include the promoting of links between non-European cultures along a South-South orientation. The next edition of the Biennial will take place in 2008.

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São Paulo Fashion Week

One of the most important fashion weeks in the world (along with London's, New York's, Milan's and Paris' editions),[42] São Paulo Fashion Week established in 1996 under the name Morumbi Fashion Brasil, it is the biggest and most important fashion event in Latin America.

Brazil first entered the international fashion circuit with the increasing reputation of famous Brazilian top models such as Isabeli Fontana, Adriana Lima, Gisele Bündchen, Alessandra Ambrosio, Fernanda Tavares, Ana Beatriz Barros, Izabel Goulart and Ana Hickmann, and the "discovery" of some fresh talents such as Alexandre Herchcovitch by some international fashion magazines.

São Paulo Gay Parade

The first parade happened in 1997. São Paulo's version is quite young compared to those in New York and San Francisco, which have been occurring since the 1970s. It only took 8 years to overcome those cities' parades in attendance. The tourist event in the city, the São Paulo Gay Parade attracted about 1.5 million people to Paulista Avenue in 2006. It is usually opened by the city's mayor and a large carnival runs along the avenue, with several Trio Elétricos. The last parade was held on June 10, 2007, but no official estimate was given by the Polícia Militar.

sao paulo gay pride

The Parade happens annually, in June, with the aims of bringing visibility to social-sexual categories and fomenting the creation of public policies for homosexuals, bisexuals, transvestites and transsexuals. Since its 7th year, the Parade is associated with an intense cultural programming that lasts at least a month. Most international hotel companies in São Paulo have specific hotels for the Gay Parade guests due to the huge number of people in the city looking for a room.

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March for Jesus

The March for Jesus is an Evangelical parade that takes place on Corpus Christi Thursday every year in Zona Norte. It is organized by the "Rebirth Church", a Pentecostal denomination created in the 1980s which has grown significantly in the first decade of the 21st century. In 2006, about 3 million people took part in the event, according to official estimates.[46] Evangelicals from across Brazil flooded São Paulo Thursday for the "March for Jesus" event as live Christian bands accompanied the more than three million marchers. The annual march, organized by evangelical churches, featured a concert with 30 Christian bands carried on 17 flatbed trucks performing live as participants marched through Brazil's financial capital.

Festival of Electronic Art

Every two years, Associação Cultural Videobrasil's International Electronic Art Festival brings groundbreaking work by cream-of-the-crop artists from all over the world to São Paulo. In keeping with the constant transformations in media and support, the curatorship has added installations, performances, VJs, CD-ROM art, and Internet art to the programme. The Festival includes a competitive exhibition of so-called southern circuit and an extensive parallel programme. Art shows, debates and meetings introduce new ideas and artwork, setting new guidelines for contemporary art in Brazil. Exhibitions featuring work by prominent electronic artists are also part of the Festival. Brazilian pioneers such as Rafael França and Olhar Eletrônico, and international guests such as Nam June Paik, Bill Viola and Gary Hill, have featured in the event's past editions. Each edition has a theme of its own

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